Step 1 - Theme Options
To begin customizing your site go to Appearance -> Customizer and select Theme Options. Here's you'll find custom options to help build your site.

To begin customizing your site go to Appearance -> Customizer and select Theme Options. Here's you'll find custom options to help build your site.

To add a slider go to Theme Options -> Homepage and choose page slider. The slider will use the page title, excerpt and featured image for the slides.

To add featured content go to Theme Options -> Homepage (Featured) and turn the switch on then add the content you want for each section.
Source images: Courtesy of brands; Collage: Laneen Wells for AllureSave StorySave this storySave StorySave this story Applying a set of false lashes may take some practice to perfect, but they’re one of the quickest ways to elevate any look. After you’ve decided what the vision is—barely-there wisps, fluttery doll-like volume, or a full-on dramatic cat-eye—the
Photo: Getty ImagesSave StorySave this storySave StorySave this story Cindy Crawford looks great. Full stop. None of this “for your age” bullshit. “I'm not 20, and no one expects me to look the same way as I did when I was 20,” she tells podcast hosts Kirbie Johnson and Sara Tan on the latest episode
Collage: Allure; Source images: Apple TV, Celeste GonzalezSave StorySave this storySave StorySave this story On the heels of the announcement that Margo’s Got Money Troubles has been renewed for season two on Apple TV, reporter Kirbie Johnson interviewed hair department head Jaime Leigh McIntosh about the realistic and fantastical wigs showcased in the series for
Getty ImagesSave StorySave this storySave StorySave this story Move over, millennial mint. See ya next year, butter yellow. There's a new pastel color trend in town, and we've seen it on two celebs this week alone: lovely lilac! Yes, this supremely springy shade is making its way into summer thanks to Emily Blunt, who went
Source Image: Aimee SimeonSave StorySave this storySave StorySave this story This year, I finally decided to do something I’d spent more than a decade writing about as a beauty editor: laser hair removal. For nearly 12 years, I’ve waxed almost every part of my body, with regular appointments for my bikini, Brazilian, and underarm areas.
Photography by Hannah Choi; courtesy of subjectSave StorySave this storySave StorySave this story Update, June 2026: Eight years ago, Carrieanne Reichardt, then 25, got a rhinoplasty with Adam Kolker, a board-certified plastic surgeon based in New York City. She allowed an Allure photographer to document the procedure (warning: graphic images ahead) and shared her experience
Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story If you’ve ever wanted the glow-boosting benefits of an exfoliating acid without the intensity of stronger options, the best lactic acid serums may be your sweet spot, as lactic acid is generally gentler than other alpha hydroxy acids (AHAs), such as
Courtesy of @peachinails and @matejanovaSave StorySave this storySave StorySave this story Sure, long tips wrapped around an icy cocktail glass will always exude summer elegance—but don’t count short nails out. They can carry trendy motifs and impactful adornments just as well as longer nails. In fact, Maryna Slynko, a nail artist in Overland Park, Kansas,
Photo: Getty ImagesSave StorySave this storySave StorySave this story Oh, you thought Hailey Bieber was the only celebrity attempting their own nail art? Pshaw. Might I direct your attention to one Kat Dennings, who is not merely attempting her own manicure masterpieces but actually, thoroughly killing it. You may recall when, last summer, Dennings decorated
Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Black mascara will always have its time and place, but for many Allure editors, the best brown mascaras are the ones they reach for most often for a more subtle look—and makeup artists do the same. "I just think there's something